Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.

This is a superb visual showcase of some the most exciting design projects never to see the light of day - until now! For every successful design project, there are dozens that never see the light of day - not because they were not good enough, but simply because they were not right for the client. Release Me! is a superbly illustrated volume that brings together some of the most innovative and exciting design projects that never made the grade. Featuring the work of both established and up-and-coming designers, these superb designs have never before been published.

Издание на английском, французском и немецком языках. The world's best graphic symbols, tradmarks and logotypes In this follow-up to our immensely successful first volume, you'll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign's chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider's prospective to the art of designing successful logos in any field of commerce.

Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

A monumental logo compilation: round two Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values such as trust, quality, or reliability. This catalog comprehensively breaks down how texts, images, and ideas are condensed into distinctive brands. From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including complete background information about designers, year of origin, and country, as well as brands and companies. A great reference book for anyone interested in the ideas and concepts that branding is based on.

"A great flip through, fully loaded with print, Web, signage, and branding work by an international roster." -i.D., New York Covering a vast range of cutting-edge graphic design, with politically charged anti-commercial work placed side by side with Nike's latest ads, this book presents a sweeping look at today's most progressive graphic trends-from signage and packaging to branding and web-design. 52 designers and firms listed alphabetically Entries include: - examples of recent work - biographical and contact information - the answer to the question "What is your vision for the future of graphic design?" Издание на английском, французском и немецком языках.

Green Is Now Everyone's Favorite Color Designing products with future generations in mind Sustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-impact products that look towards a sustainable future. This book brings together over 180 such innovative and award-winning projects from over 20 countries, launched by leading design offices and companies worldwide, including IDEO, IBM, and New Deal Design. Featuring reusable products from water bottles and diapers to solar- and wind-powered goods; clocks that run by reacting with soil; air and water purifiers; coffins and urns for sustainable funerals; paper made from elephant and sheep dung-as well as eco-friendly chocolates, bikinis, guitars, energy efficient appliances and much more-this is a state-of-the-art update on the sustainable revolution in product design. About the author: Dalcacio Reis was born in Brazil and trained as a product designer in Rio de Janeiro before joining Ana Couto Branding & Design, one of the region's top branding offices. After managing several projects in Latin America, Reis pursued an MBA in Sustainable Business, in order to help shape a new era of product development and consumer behaviour. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now! Multilingual Edition: English, French, German.

BAPE's Color Camo College T-Shirt is rendered entirely in purple camouflage, save for the white branding and Ape Head logo on the front. It's topped with a classic crewneck.

Restaurants, cafes and bars are transforming into places where entire concepts are evolving to create whole new experiences for eaters. They offer a unique experience that starts the moment you set foot in the door and spans from the interiors to the branding, and behind the scenes to the supply chains and sustainable procedures. Take a seat at the table and feast your senses one by one.

BAPE's signature branding is rendered entirely in green camouflage on this ABC Camo College Tee. From SS21, it features graphics of the Japanese brand's Ape Head emblem and their name spelled out in full.

This book, published to accompany the recent 'Works of Fire' exhibition at the Ceret Museum of Modern Art, presents Miquel Barcelo's ceramics work. Created in Majorca in a former tilery and brickyard transformed into a workshop, the terracotta figures are damaged or disturbed by the introduction of bricks in the still-fresh clay, which humanizes their familiar forms. The self-portrait is a recurrent theme: eyes and mouth engraved into vases, and amphorae in shapes inherited from Antiquity; skulls and heads explicitly evoke the idea of vanity, an ever-present theme in Barcelo's work, which appears in the fractures, cracks, and swelling that the clay undergoes before or during firing.Apart from the self-portraits, there are emanations of the animal or plant world, also disturbed by the bricks which come to inhabit or destroy them. Rosebuds bloom, fish live and fossilize, bricks form secret cavities. These spectacular works owe their presence to their apparent fragility as well as to their life force, and the struggle and dramas they welcome.All Barcelo's themes are present in his ceramic works. As ever, the passage of time and death are expressed in the most fragile and durable way.

В этой книге, разрушающей все стереотипы и традиционные модели руководства, автор рассказывает о новом мышлении - настоящем перевороте сознания, который на наших глазах меняет правила современного бизнеса. Для широкого круга читателей. Перевела с английского Е.А.Бакушева по изданию: FLIP (How Counter-Intuitive Thinking is Changing Everything - from Branding and Strategy to Technology and Talent)

Cactus Jack by Travis Scott's System Reflective Down Puffer has a more minimalist aesthetic compared to some of the brand's other designs. Rendered in black with a tonal pattern, it features understated branding on the chest and waist.

Phizz-whizzing new branding for the world's No.1 storyteller, Roald Dahl! Exciting, bold and instantly recognizable with Quentin Blake's inimitable artwork. Every Saturday morning the Greg family goes off to shoot animals and birds. But the girl who lives next door hates hunting. Now it's made her so angry she's Put the Magic Finger on Them All. And very strange things have begun to happen...

Personal strategy and clear identity are key to successfully presenting yourself as a designer within the fashion industry. Fashion Portfolio: Create, Curate, Innovate is a practical guide to a forward-reaching portfolio, emphasizing the value of personalized storytelling. Its focus is in helping designers reach visual and conceptual clarity in representing their potential. As part of a personal brand strategy, the portfolio becomes a stronger sales tool. This is why the book also explores research, personal branding, presentation materials, online presentation, interview technique and follow up. The book also includes a section on different fashion professional paths providing invaluable career advice not just for aspiring designers but all those looking to evolve in the fashion industry. Case studies from successful recent graduates working across the world offer further insight on how to make your mark.

Phizzwhizzing new cover look and branding for the World's number one storyteller! This is the wonderful and warm-hearted Roald Dahl classic, Esio Trot. Mr Hoppy really loves his neighbour Mrs Silver, and Mrs Silver really loves her tortoise, Alfie. One day Mrs Silver asks Mr Hoppy how to make Alfie grow, and suddenly Mr Hoppy knows the way to win her heart. With the help of a magical spell and some cabbage leaves, can Mr Hoppy be happy at last?